A couple of months ago, early in the summer, I was approached by Mercer Creative to come in to check out their ‘project’. Mercer had been commissioned to produce a second music video for Daniel Wesley’s new hit single – Pilgrimage. The intent for this version was to showcase the sad outcomes of the gang lifestyle and bring further awareness to the BC gang issue. Its medium would be an online viral marketing campaign. Mercer had heard of my work with this issue and asked for my insights on their project and if I could ‘donate’ anything to it. I was humbled by their request.
After watching the music video a few times, both my manager, Sandi N., and I felt as though the gang lifestyle was glamourized and that the harsh realities were given a back seat in the music video. I offered to donate any and all footage from my film. After a few revisions we felt as though the message was clear and that it could be showcased.
Mercer Creative is not only known for their great design and marketing, but for all the pro-bono work they do for issues that effect our world. Such as tv-spots on human trafficking which you can watch here.
I want to give shout outs to the good folks at Mercer. Thanks to president/creative director Terry Mercer and associate creative director Deborah Kieselbach for taking on this project. And a special shout out to editing genius Dermot Shane, whose wisdom & character continues to amaze me. Dermot is by far the most knowledgeable person I have met in the film industry. I always jokingly mention to him that I will need his pro-bono services, the kind person he is says, ‘anytime.’
The spoken word rap in my film was done by Rupinder Sidhu a.k.a. Sunskript. His messages in his chosen medium are crossing barriers. Props to you my brother.
POLICE CHIEF KASH HEED: REACH OUT TO YOUNG PEOPLE, PLAY MORE POSITIVE AND ACTIVE ROLE IN THEIR LIVES
By RATTAN MALL
West Vancouver Police Chief Kash Heed on Tuesday appealed to South Asian adults to take a more positive and active role in the life of a young person.
Addressing a large South Asian audience at the 2nd Annual Celebration of Education and Family in Surrey, Heed, the first Indo-Canadian chief of police in the country, said: “It could be your son or daughter, your niece or nephew, a young neighbour, or even someone you meet through a program such as Big Brothers and Big Sisters … it doesn’t matter. It is all about building positive relationships. This is how we as a community are going to leave the greatest legacy. Extending an olive branch is what needs to happen before we can expect our young people to reach out in response. It is on our shoulders, not theirs, to make that first move.”
The event was hosted by the SASAT (South Asian Student Advocacy by Teachers) committee, a standing committee of the Surrey Teachers’ Association, and interested teachers from the Delta School District. It was jointly sponsored by the Surrey Teachers’ Association and the Surrey School District.
Heed, who’s been an outstanding role model for Indo-Canadians, spoke of his struggles, hardships, and triumphs. He noted: “It has taken me 30 years of law enforcement experience and blood, sweat, and tears to get to the position of police chief, and I owe much of my success to my family.”
POLICE CHIEF KASH HEED: TAKE A MORE POSITIVE AND ACTIVE ROLE IN THE LIFE OF A YOUNG PERSON
Recently West Vancouver Police Chief Kash Heed delivered the keynote address at the CORSA Foundation at its annual Kohinoor Diamond Ball in Vancouver where Attorney General Wally Oppal presented scholarships to South Asian youths, as reported last week in The VOICE.
Heed, who is an outstanding role model for Indo-Canadians, had some valuable advice for Indo-Canadian parents and their children, and The VOICE urges you all to read his address very carefully:
It has taken me over 28 years of law enforcement experience and my blood, sweat, and tears to get to the position of Chief Constable, and I owe much of my success to my family.
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(please note, to preserve the quality of the images, their resolution has not been changed, each image is approx. 1.2mb, the images may take a few seconds to load)
