What do you get when you combine Consumerism, Materialism, & Globalization (amongst others)? Deracialization…sigh.

Society is becoming more and more insecure.  Insecurity is leading to more and more radical and life altering choices.

These are human-made conditions that stem from consumerism, materialism, and globalization. Globalization and its precursors are very complex issues, but it is safe to say that the human-condition is becoming adversely affected.

For example if we look closely at mass media, the ‘female’ advertising trend, for the most part, is to showcase having slim-toned bodies, sharp features, and light skin.  This is apparent in nearly every ‘beauty’ magazine.  Women are depicted to be ‘desirable’ when they have this look.  The ‘male’ advertising trend, is to have a somewhat muscular body, the ‘six pack abs’, sharp female-esque features with a pronounced jaw line.  What I stated above have always been measures of beauty, but the even more-so disturbing trend is that nearly 75% of magazine covers that are distributed worldwide have a European descendent gracing the cover.

This does wonders for our already insecure youth who ‘just want to fit in’ in today’s day and age.

I am a big believer that we control our destinies, that we have the power to make the right choices.  But the truth is, when our society is being brainwashed by mass media, the chips are stacked against you.

Bleach, Nip, Tuck: The White Beauty Myth is a documentary about the growing trend in minorities in the U.K. wanting to be more white.

Bleach, Nip, Tuck: The White Beauty Myth

When you take apart the ‘gang’ issue, you will understand how this issue is connected.

This is the first episode, I will try to post them as they come.

Shout out to Channel 4 Productions for putting this together.

You can find out more about the series here;


Everyone is beautiful.


The Vancouver International South Asian Film Festival New Asia Festival Sikh International Festival Spinning Wheel Festival